Built for campaigns that actually have to ship.
QSR campaigns don't fail at the idea stage.
They break during execution.
When campaigns move from deck to rollout, things get messy.
Assets stretch. Details blur.
Digital and in-store lose alignment.
Across locations.
Across channels.
Across timelines.
I support QSR and food brands with campaign execution across digital, in-store, and physical environments — where speed, clarity, and consistency matter more than decks ever will.
I help QSR and food brands turn campaign ideas into work that actually ships — across locations and touchpoints — without unnecessary friction.
This work often includes:
support built for QSR
Social and digital assets tied to real promotions
Ongoing creative direction for repeat launches
Event and experiential creative that fits the larger campaign
Digital-to-in-store campaign rollouts
In-store creative and point-of-purchase systems
The goal is simple: make execution easier, faster, and more consistent — campaign after campaign.
This model has supported brands like:
Campaign rollout and social strategy across 2,800+ locations in the Tristate and New England markets.
Grand opening creative across 453 stores — paid social, display, and influencer, rolled out in waves.
Led the Gen Z repositioning that helped move SunnyD to the #3 orange drink in the category.
How I work
I'm Marcelo Miranda, a Creative Director with 15+ years working inside agencies and alongside brand teams supporting national and regional QSR and food brands.
I sit between brand vision and execution reality — helping campaigns move from concept into rollout.
Working together is straightforward. Direction stays clear. Feedback stays fast. Creative ships without rework.
Clients don't stay because the process is flashy.
They stay because execution gets easier.
Who this is for
This work is a strong fit for teams who:
Manage campaigns across multiple locations
Need execution to keep pace with marketing momentum
Already have ideas, calendars, and pressure to deliver
Want a senior creative partner who understands rollout
If that sounds like your world, this page is for you.
How we start
Most teams start one of two ways:
10-day Rollout Diagnostic
I identify where execution breaks (handoffs, resizing, localization, vendors) and deliver a tight set of rules your team can use immediately—hierarchy guidance, file structure, and a QA checklist.
Monthly Execution Lead
Ongoing senior support to keep launches consistent across stores and channels—direction stays clear, feedback stays focused, and deliverables stay rollout-ready.
Not sure which fits? Send your next promo date and I’ll recommend the cleanest starting point.
Got a rollout coming up?
Drop your info, and I'll reply with how I'd approach it. No deck, no discovery call.
NYC Certified MWBE Creative Partner